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From Clicks to Bricks – Managing the Retail Transition Effectively

While millennials continue to luxuriate in their bedroom couch to purchase the latest “Colourpop” palette or Adidas “Stan Smith” in a few clicks, the online retail industry has already shifted its mark. Even though dominating the digital world, retail giants like Alibaba, remained hungry for more sales opportunities and embarked on a trend of converging into offline businesses by establishing their brick-and-mortar presence. With the aim of achieving the best of both worlds, online retails are opening physical stores to …

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SPD VIRTUAL RUN 2017

SPD BREAKING BARRIERS VIRTUAL RUN 2017   About the Run (JAB Design was the Run’s Official Design Agency) In conjunction with the International Day of Persons with Disabilities on 3 Dec 2017, SPD will be organising the inaugural SPD Breaking Barriers Virtual Run to allow members of the public to show their support for persons with disabilities (PWDs), run for a good cause and raise fund for PWDs. It also serves as an opportunity for both persons without disabilities and persons with …

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How to Brief Your Creative Agency

Imagine being told to cook a new dish without the recipe. As you know, a recipe is a roadmap that guides your cooking process, usually leaving room to tweak it according to your taste and preferences. It also tells you what the end-product should not look like. For instance, if the recipe is for chocolate pie, it shouldn’t evolve into a chocolate cupcake. Similarly, the lack of a good creative brief is the recipe for a marketing disaster. Many companies …

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How to Develop Awe Inspiring Annual Reports

Calling all Corp Comms and PR professionals! The time has come for you to start thinking about your organisation’s Annual Report. Considered by corporate chieftains to be the most significant report card in an organisation, an annual report is usually a necessity for most public listed companies and government agencies.   Anatomy of an Annual Report Typically, most annual reports or ARs document key milestones in the organisation. They include the following sections: Chairman and CEO speeches highlighting the most important …

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How to Create an Eye-Catching Infographic

Source: blog.lab42.com     Infographics are the go-to tool for the digital age. Combining facts, figures and visuals, they enliven any piece of online or offline content. Once you’ve decided to spice things up and create an infographic for your next board meeting – or a presentation, blog post, report, or anything else for that matter – approach it with a solitary aim of making it completely exquisite. Notice I didn’t say beautiful. I have nothing against beauty. I do …

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7 Deadly Sins in Event and Exhibition Marketing

Lights! Cameras! Action! Nothing beats the pulsating energy of a live event. Lively music invigorating the venue. Throngs of folks checking out what’s available in the market. Charismatic speakers enchanting their listeners with tips, thoughts and tales. From road shows to exhibitions, conferences to concerts, a physical event helps you to reach your prospects in a direct face-to-face manner. You can also immerse them fully in the aura of your brand, amazing them with the splendour of your products or …

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