Love The Last March
From our archives: Between 2023 and 2024, JAB Design was honoured to partner with internationally renowned artists Gillie & Marc as the Design Partner for Love The Last March — the world’s largest public sculpture installation dedicated to endangered wildlife.
Unveiled on National Endangered Species Day (19 May 2023), the 192-metre installation at Gardens by the Bay brought together more than 60 endangered species in a symbolic “last march” for survival.
Great design doesn’t just inform. It helps people connect with ideas that matter.
A Year to Remember
From May 2023 to May 2024, Love The Last March captured hearts, sparked conversations and encouraged visitors to reflect on the urgency of wildlife conservation.
More than an art installation, it transformed one of Singapore’s most visited public spaces into an experience that brought together art, storytelling and environmental awareness.
Our Role
JAB Design designed the official exhibition guide and map, helping visitors navigate the 192-metre installation while discovering the stories behind the endangered species and the artists’ conservation message.
Beyond wayfinding, the guide brought together information, illustrations and editorial content into a clear, engaging companion that enhanced the overall visitor experience.
Thoughtful information design helps people move through an experience with clarity and confidence.
Why It Matters to Us
At JAB Design, we believe design is at its most meaningful when it helps people understand, experience and engage with ideas that have lasting significance.
Partnering on Love The Last March allowed us to contribute our creative expertise to a global conservation initiative, using design to support education, awareness and public engagement.
About the Artist
Gillie & Marc are an Australian collaborative artist couple whose public sculptures have become internationally recognised for raising awareness of endangered wildlife and environmental conservation.
Their works have been exhibited in cities including New York, London, Shanghai and Sydney, encouraging millions of people to reflect on humanity’s relationship with the natural world.
Media Coverage
Love The Last March attracted international media attention and was widely featured for both its scale and its conservation message.
- The World’s Largest Public Sculpture Marching to Save All Wildlife — Gillie & Marc.
- World’s largest sculpture comprising endangered species coming to Gardens by the Bay — Mothership.
Learn more about Love The Last March on the official project website.
Official Guide & Map
To support the visitor experience, JAB Design developed the official guide and map for the exhibition.
The guide introduced the installation and its conservation purpose, while the map helped visitors navigate the full sculpture trail through Gardens by the Bay.
Download the Official Visitor Guide & Map
Animal illustrations by Gillie & Marc. Guide and map creatives by JAB Design.
Last March, Lasting Impression
The installation may have completed its year at Gardens by the Bay, but its message continues.
Many of the sculptures have since found permanent homes around the world, while several remain on public display in Singapore — continuing to inspire conversations about wildlife conservation and our shared responsibility for the natural world.
For JAB Design, this remains one of our proudest collaborations.
Great projects leave more than memories.
They leave a lasting impression.
Highlights from the Journey
These videos capture different moments from Love The Last March — from the installation and media coverage to the partners who helped bring the project to life.
A Living Legacy
The 62 sculptures have now found homes around the world, with several remaining on public display in Singapore.
Although the exhibition has concluded, its message continues through every sculpture, every visitor and every conversation it inspired.
This page now serves as an archive of the collaboration — and a reminder that design can educate, inspire and help meaningful ideas travel further.
Amplify Your Next Initiative
Planning an exhibition, public campaign or purpose-driven initiative? We’d love to explore how thoughtful design can help bring your story to life.
Start a conversation with JAB Design.
More About What We Do
Our creative expertise spans four core disciplines:
Need help? Drop us an email at info@jab.sg, or connect with us via our contact form.
