Copywriting

Offline has gone online, is your marketing strategy still in line?

  Offline has gone online, is your marketing strategy still in line? Over the past decade, online channels and social media have increased exponentially in user base and engagement. It is becoming obvious that your customers are moving away from mainstream advertising by taking charge of the buying process and looking up their purchases before they make a decision. Gone are the days when you are the one telling them what’s good and what’s not. Yes, it no longer works …

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Give Print New Life with FSC Papers

  Give Print New Life with FSC Papers – Get personal again without costing the forest In a world that’s mostly digital, hardcopy publications are becoming less prevalent. The digital experience is different from print, where there is a greater variety of visuals one can utilise in capturing the attention of consumers. Ironically, this does not always translate to a preference toward digital media.   A study looking into the way brains process two ad formats, done by the U.S. Post …

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