Copywriting Archives

Sustainability Reporting: Is your Company ready for a significant shift in corporate accounting?

An increasing number of companies are embracing sustainability goals and seeking to reduce their carbon footprints. This growing interest in Environment, Social and Governance (ESG) issues globally has led to a call to provide greater transparency in business financial reporting. In recent years, the International Financial Reporting Standards (IFRS) Foundation proposed an International Sustainability Standards Board (ISSB) with G7 Finance Ministers and Central Bank Governors expressing support for it. Singapore: Wheels are in motion Closer to home, companies in Singapore …

Offline has gone online, is your marketing strategy still in line? Over the past decade, online channels and social media have increased exponentially in user base and engagement. It is becoming obvious that your customers are moving away from mainstream advertising by taking charge of the buying process and looking up their purchases before they make a decision. Gone are the days when you are the one telling them what’s good and what’s not. Yes, it no longer works …

Give Print New Life with FSC Papers – Get personal again without costing the forest In a world that’s mostly digital, hardcopy publications are becoming less prevalent. The digital experience is different from print, where there is a greater variety of visuals one can utilise in capturing the attention of consumers. Ironically, this does not always translate to a preference toward digital media. A study looking into the way brains process two ad formats, done by the U.S. Post …