Design Archives

How to Develop a Strong Brand Identity

Golden arches. “The happiest place on earth”. An apple with a piece bitten off. What do these well-known icons have in common? Well, these visual symbols are part of the brand identities of McDonald’s, Disneyland, and Apple. One of the most valuable assets in a company, a brand is defined by the name, term, sign, symbol, design or a combination of these which identifies and differentiates a product, service, or company from its competitors. A brand possesses both tangible and …

Design is a vital part of our everyday lives. It is found everywhere we look. The food which we eat, the clothes which we wear, the smartphones which we use, and the vehicles which we drive – each and every one of these products went through years and years of painstaking and immaculate design. In the world of publishing and advertising design, graphic design brings order and meaning to otherwise random combinations of text and photos. Advertisements, books, newspapers and …

Calling all Corp Comms and PR professionals! The time has come for you to start thinking about your organisation’s Annual Report. Considered by corporate chieftains to be the most significant report card in an organisation, an annual report is usually a necessity for most public listed companies and government agencies. Anatomy of an Annual Report Typically, most annual reports or ARs document key milestones in the organisation. They include the following sections: Chairman and CEO speeches highlighting the most important …

Design

How to Develop a Strong Brand Identity

What is Good Design and Why is it Important

How to Develop Awe Inspiring Annual Reports