Design Archives

Designing for a Cause: Supporting Food from the Heart’s Clean Plate Campaign

Clean Plate Campaign Client: Food from the Heart (FFTH) Project: Clean Plate Campaign Year: 2018 JAB’s role: Official Design Partner In 2018, JAB Design supported Food from the Heart’s Clean Plate Campaign, a nationwide initiative encouraging Singaporeans to reduce food waste and appreciate the value of every meal. Launched at Old Airport Road Food Centre, the campaign brought a simple behavioural message into schools, community events and public spaces across Singapore. Read The Straits Times coverage of the campaign. Behaviour …

Branding Begins With Clarity At JAB Design, branding is not decoration — it is definition. Our framework helps organisations clarify purpose, positioning and audience before any visual design begins. By establishing strategic direction first, every design decision becomes intentional — building identities that are relevant, consistent and built to last. Clarity first. Strategy next. Design follows. Our Belief Branding rarely fails because of poor design. It fails when design begins before the right questions have been answered. When strategy …

Corporate Social Responsibility was once treated as a checklist — a donation, a volunteer activity, or a page in the annual report. That approach is no longer enough. Customers, employees, investors and communities increasingly expect organisations to demonstrate how their values influence real decisions, relationships and outcomes. Does the organisation act consistently with its sustainability commitments? Are its values reflected in how it treats people and communities? Can it demonstrate credible progress rather than simply make claims? CSR builds trust …

Design

Designing for a Cause: Supporting Food from the Heart’s Clean Plate Campaign

The JAB Framework

CSR in Action: Building Trust Through Purpose and Communication