Give Print New Life with FSC Papers
– Get personal again without costing the forest
In a world that’s mostly digital, hardcopy publications are becoming less prevalent. The digital experience is different from print, where there is a greater variety of visuals one can utilise in capturing the attention of consumers. Ironically, this does not always translate to a preference toward digital media.
A study looking into the way brains process two ad formats, done by the U.S. Post Office1, revealed an increased engagement with print, which in turn developed deeper thought processing of the content. This then increases the value and desire for the advertised products – a predictor of purchase. There is a sincerity in print media that is effectively contrasted in the high turnover rate of digital media and consumers know the difference.
Therefore, one cannot deny the special touch a hard copy newsletter or poster can bring. If there was a way to provide a high-quality tangible product without costing a forest, would you take it?
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With the help of the Forest Stewardship Council (FSC), you now have the option of delivering your brand into the hands of your consumers while securing your role in sustainability. FSC is an independent non-profit, non-governmental organisation established to support environmentally appropriate, socially beneficial and economically viable management of the world’s forests. This is achieved through a verifiable and independently audited chain of custody process from forest to paper mill to distributors and printers to ensure the paper you use has been sourced from sustainably managed forests.
Such forests are duly certified and ensure that trees are planted more than they are used. This also has a positive effect on the environment as growing young trees has proved to absorb and store a great amount of carbon dioxide emissions and produce a greater net amount of oxygen than mature trees2, which is also beneficial to the cause.
Photo by My Life Journal on Unsplash
Today, consumers are increasingly looking for an eco-friendly option that allows them to practice sustainability. Previously, when print was the sole medium of advertising, high volumes of printing made the eco-friendly option less favourable due to its greater cost. However, with mainstream advertising and the media world going digital, lower demand for print quantity has reduced spending costs on printing. This gives you more options when working within your current advertising and promotions budget.
Given this increased flexibility with budget allocation, you can now afford to opt for eco-friendly paper, stronger binding and more fanciful finishes or texture. You can readily achieve this with FSC certified paper to promote sustainable printing as part of your company’s corporate social responsibility without compromising on creativity and design.
FSC’s (check out their Facebook) aim is to lessen those concerns you may have about the carbon footprint you are leaving behind when it comes to print. With FSC certified paper, you can now be socially responsible when choosing to get personal again with print that will not cost the forest.
Do contact us for FSC paper samples.
1 https://www.uspsoig.gov/sites/default/files/document-library-files/2015/rarc-wp-15-012.pdf
2 https://news.mongabay.com/2019/02/new-study-finds-young-forests-have-a-huge-climate-impact/
Forest Stewardship Council (FSC)
Why the FSC label matters for forests, people, and wildlife
FSC® stands for the Forest Stewardship Council, a certification system co-founded by WWF 26 years ago. It means is that the product you buy comes from a forest that is responsibly managed. Trees in these forests are grown and harvested according to a robust set of guidelines that, ultimately, benefit the environment, the economy, people and wildlife.
Look for the label that says FSC when you buy paper towels, tissues, furniture or any other forest products. It’s one of the easiest things you can do to help save the world’s forests. Learn more at https://www.worldwildlife.org/buyfsc
