Visual Facelift: Reskinning your Visuals
– Get Refreshed, Re-energised, and Re-discovered!
Your brand isn’t just a business. Neither is it just a name. Brands now go far beyond their products, the service they provide or the content that they market – instead, they are a reflection of who consumers wish to associate themselves with. Providing a peace of mind, value-adding and making a difference to consumers are just some of the things that a strong brand can achieve.
With that being said, what do outdated visuals in posters or banners say about a brand? It is easy to make assumptions such as the brand being old-fashioned, irrelevant, or even worse – that it simply does not care. Such assumptions can put a brand in a negative light, which could cost it dearly for it had failed to win over the hearts and minds of potential consumers.
We know that running a business itself is challenging, and other aspects such as keeping your creative elements fresh with the expectations that brands are being held to these days just seems like an extra load on your back. But fret not, for as long as you know what questions to ask yourself, staying relevant by making use of visuals doesn’t need to be a burden.
Is your creative mix effective?
Firstly, take stock of your marketing content put out across various mediums. Does it still resonate the same way it had when it was first created? Understanding whether your marketing content is relevant, attention-grabbing and engaging is one of the first steps in knowing whether your use of visuals has been working for your brand.
Do you fancy what you see?
Trends come and go as quickly as the time it takes for relevant imagery to become outdated. A consumer’s expectations change along with the times too. If you want to remain modern, you too should stay on top of trends. Should you fall short of preparing and pushing out timely content, then you will lose ground.
Next, are your visuals consistent across all your channels? The visual content that you put out is crucial in helping consumers relate with your brand. When you share visuals that are not relevant to your brand, you risk being ignored by your audience. Consumers expect a seamless experience no matter where they interact with your brand. Start by refreshing one channel, followed by replicating those same changes across the others to create a coherent experience.
What are you trying to accomplish?
To refresh the look and feel of your content effectively, you have to be clear about the purpose at hand. Your images need to be culturally relevant, especially so if you are aiming to connect with particular cultural, linguistic, or ethnic groups. Including images that are culturally relevant is more than just a means to re-energise your look – it also provides room for compelling storytelling.
There is no hard and fast rule as to how often you should refresh your imagery or materials, but updating them frequently keeps things fresh, communicates to consumers that your brand is relevant and credible, and is a manageable way to keep the message new and intriguing.
Still need help to keep your visuals modern, relevant and engaging? Don’t hesitate to let us know. Just Jab us at contact us.
We’ll fill you in with some do’s and don’ts along the way.