As we navigate the evolving landscape of branding, one thing is clear: the lines between digital and physical experiences are blurring. Companies like JAB Design are at the forefront of this transformation, emphasizing the need for cohesive brand experiences that resonate in both realms. In today’s hyper-connected world, consumers crave authenticity and engagement. Merging digital and physical interactions allows brands to create more immersive experiences. For instance, incorporating augmented reality (AR) into retail spaces not only enhances product displays but …
Read moreBrand Audit
Brand Audit A brand audit is a detailed analysis that shows how your brand is currently performing compared to its stated goals, comparing it to your competitors and how it fare in the minds of your customers. There is no one size fits all. The methodology of a brand audit differs from industries and organisations. Regardless of the exact criteria you choose to measure, an audit should allow you to: Establish the performance of your brand Discover your strengths …
Read moreJAB Framework and Methodology
Framework and Methodology The JAB Framework is our clearly defined road map that lays out our process and showcases our steps with you, making projects simpler and more efficient. This sets us on a platform of a common vision, deep collaboration and shared success. We start with a Design Thinking methodology Design thinking is both an ideology and a process that seeks to solve complex problems in a user-centric way. At JAB, we refined it to best …
Read moreThe Certainty of a Retainer in Uncertain Times
The certainty of a retainer in uncertain times As the world gradually emerges from the lockdown restrictions, advertisers and agencies are bracing themselves for the uncertainties of a new norm. What is almost for certain is that budgets are unlikely to bounce back soon. Without the same financial resources, advertisers may breathe a sigh of relief at the faux benefit of not being held to a commitment of a retainer. However, the fact remains: That the value of a committed …
Read moreCorporate Social Responsibility: Why we do what we do
CSR: Why we do what we do Even as a nimble, boutique design agency, JAB seeks to build our business practices to benefit employees, stakeholders, the environment, and our society. We are proud to be part of the team that supported Food from the Heart Charity Golf Tournament 2021, helping to raise a total of $192,900 to help the needy within our community. As the official design partner, everyone in the agency pulled together to develop the various communication …
Read moreJAB wins ‘Best Video Design’ by DesignRush!
We at JAB are proud to announce that our video project has been awarded the ‘Best Video Design’ by DesignRush. Winning this award is testament to our methodology, dedication, and craft in every project, be it an internal creative exercise or work entrusted by our clients. We are pleased that the video triggered emotions and connected with people. We understand that a video condenses the very essence of a brand into a short clip. It is also an expensive …
Read moreHow to Brief Your Creative Agency
Music credit – Inspiration, EP Happy Whistling, by Vernon, Pedosa Media Group Imagine being told to cook a new dish without the recipe. As you know, a recipe is a roadmap that guides your cooking process, usually leaving room to tweak it according to your taste and preferences. It also tells you what the end-product should not look like. For instance, if the recipe is for chocolate pie, it shouldn’t evolve into a chocolate cupcake. Similarly, the lack of a …
Read moreHow to Develop a Strong Brand Identity
Golden arches. “The happiest place on earth”. An apple with a piece bitten off. What do these well-known icons have in common? Well, these visual symbols are part of the brand identities of McDonald’s, Disneyland, and Apple. One of the most valuable assets in a company, a brand is defined by the name, term, sign, symbol, design or a combination of these which identifies and differentiates a product, service, or company from its competitors. A brand possesses both tangible and …
Read moreFrom Clicks to Bricks – Managing the Retail Transition Effectively
While millennials continue to luxuriate in their bedroom couch to purchase the latest “Colourpop” palette or Adidas “Stan Smith” in a few clicks, the online retail industry has already shifted its mark. Even though dominating the digital world, retail giants like Alibaba, remained hungry for more sales opportunities and embarked on a trend of converging into offline businesses by establishing their brick-and-mortar presence. With the aim of achieving the best of both worlds, online retails are opening physical stores to …
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