Brand Audit A brand audit is a detailed analysis that shows how your brand is currently performing compared to its stated goals, comparing it to your competitors and how it fare in the minds of your customers. There is no one size fits all. The methodology of a brand audit differs from industries and organisations. Regardless of the exact criteria you choose to measure, an audit should allow you to: Establish the performance of your brand Discover your strengths …
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The certainty of a retainer in uncertain times As the world gradually emerges from the lockdown restrictions, advertisers and agencies are bracing themselves for the uncertainties of a new norm. What is almost for certain is that budgets are unlikely to bounce back soon. Without the same financial resources, advertisers may breathe a sigh of relief at the faux benefit of not being held to a commitment of a retainer. However, the fact remains: That the value of a committed …
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Framework and Methodology The JAB Framework is our clearly defined road map that lays out our process and showcases our steps with you, making projects simpler and more efficient. This sets us on a platform of a common vision, deep collaboration and shared success. We start with a Design Thinking methodology Design thinking is both an ideology and a process that seeks to solve complex problems in a user-centric way. At JAB, we refined it to best …
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CSR: Why we do what we do Even as a nimble, boutique design agency, JAB seeks to build our business practices to benefit employees, stakeholders, the environment, and our society. We are proud to be part of the team that supported Food from the Heart Charity Golf Tournament 2021, helping to raise a total of $192,900 to help the needy within our community. As the official design partner, everyone in the agency pulled together to develop the various communication …
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We at JAB are proud to announce that our video project has been awarded the ‘Best Video Design’ by DesignRush. Winning this award is testament to our methodology, dedication, and craft in every project, be it an internal creative exercise or work entrusted by our clients. We are pleased that the video triggered emotions and connected with people. We understand that a video condenses the very essence of a brand into a short clip. It is also an expensive …
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Visual Facelift: Reskinning your Visuals – Get Refreshed, Re-energised, and Re-discovered! Your brand isn’t just a business. Neither is it just a name. Brands now go far beyond their products, the service they provide or the content that they market – instead, they are a reflection of who consumers wish to associate themselves with. Providing a peace of mind, value-adding and making a difference to consumers are just some of the things that a strong brand can achieve. With that being …
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Imagine being told to cook a new dish without the recipe. As you know, a recipe is a roadmap that guides your cooking process, usually leaving room to tweak it according to your taste and preferences. It also tells you what the end-product should not look like. For instance, if the recipe is for chocolate pie, it shouldn’t evolve into a chocolate cupcake. Similarly, the lack of a good creative brief is the recipe for a marketing disaster. Many companies …
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Golden arches. “The happiest place on earth”. An apple with a piece bitten off. What do these well-known icons have in common? Well, these visual symbols are part of the brand identities of McDonald’s, Disneyland, and Apple. One of the most valuable assets in a company, a brand is defined by the name, term, sign, symbol, design or a combination of these which identifies and differentiates a product, service, or company from its competitors. A brand possesses both tangible and …
Read moreWhile millennials continue to luxuriate in their bedroom couch to purchase the latest “Colourpop” palette or Adidas “Stan Smith” in a few clicks, the online retail industry has already shifted its mark. Even though dominating the digital world, retail giants like Alibaba, remained hungry for more sales opportunities and embarked on a trend of converging into offline businesses by establishing their brick-and-mortar presence. With the aim of achieving the best of both worlds, online retails are opening physical stores to …
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