Love The Last March @ Gardens by the Bay, Singapore

Love the Last March On 19 May 2023, WWF-Singapore and Australian collaboration artist couple, Gillie and Marc Schattner commemorated National Endangered Species Day with the launch of the longest sculpture in the world – Love The Last March. On display at Singapore’s iconic Gardens by the Bay, it features 45 life-size, endangered animals cast in recycled bronze. Nestled within lush surroundings, the couple’s latest sculpture depicts the greatest animal march coming together to save wildlife. A mission to rewild the …

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From Clicks to Bricks – Managing the Retail Transition Effectively

While millennials continue to luxuriate in their bedroom couch to purchase the latest “Colourpop” palette or Adidas “Stan Smith” in a few clicks, the online retail industry has already shifted its mark. Even though dominating the digital world, retail giants like Alibaba, remained hungry for more sales opportunities and embarked on a trend of converging into offline businesses by establishing their brick-and-mortar presence. With the aim of achieving the best of both worlds, online retails are opening physical stores to …

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7 Deadly Sins in Event and Exhibition Marketing

Lights! Cameras! Action! Nothing beats the pulsating energy of a live event. Lively music invigorating the venue. Throngs of folks checking out what’s available in the market. Charismatic speakers enchanting their listeners with tips, thoughts and tales. From road shows to exhibitions, conferences to concerts, a physical event helps you to reach your prospects in a direct face-to-face manner. You can also immerse them fully in the aura of your brand, amazing them with the splendour of your products or …

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