Campaign

From Clicks to Bricks – Managing the Retail Transition Effectively

While millennials continue to luxuriate in their bedroom couch to purchase the latest “Colourpop” palette or Adidas “Stan Smith” in a few clicks, the online retail industry has already shifted its mark. Even though dominating the digital world, retail giants like Alibaba, remained hungry for more sales opportunities and embarked on a trend of converging into offline businesses by establishing their brick-and-mortar presence. With the aim of achieving the best of both worlds, online retails are opening physical stores to …

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How to Brief Your Creative Agency

Imagine being told to cook a new dish without the recipe. As you know, a recipe is a roadmap that guides your cooking process, usually leaving room to tweak it according to your taste and preferences. It also tells you what the end-product should not look like. For instance, if the recipe is for chocolate pie, it shouldn’t evolve into a chocolate cupcake. Similarly, the lack of a good creative brief is the recipe for a marketing disaster. Many companies …

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7 Deadly Sins in Event and Exhibition Marketing

Lights! Cameras! Action! Nothing beats the pulsating energy of a live event. Lively music invigorating the venue. Throngs of folks checking out what’s available in the market. Charismatic speakers enchanting their listeners with tips, thoughts and tales. From road shows to exhibitions, conferences to concerts, a physical event helps you to reach your prospects in a direct face-to-face manner. You can also immerse them fully in the aura of your brand, amazing them with the splendour of your products or …

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