Environmental

Give Print New Life with FSC Papers

  Give Print New Life with FSC Papers – Get personal again without costing the forest In a world that’s mostly digital, hardcopy publications are becoming less prevalent. The digital experience is different from print, where there is a greater variety of visuals one can utilise in capturing the attention of consumers. Ironically, this does not always translate to a preference toward digital media.   A study looking into the way brains process two ad formats, done by the U.S. Post …

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From Clicks to Bricks – Managing the Retail Transition Effectively

While millennials continue to luxuriate in their bedroom couch to purchase the latest “Colourpop” palette or Adidas “Stan Smith” in a few clicks, the online retail industry has already shifted its mark. Even though dominating the digital world, retail giants like Alibaba, remained hungry for more sales opportunities and embarked on a trend of converging into offline businesses by establishing their brick-and-mortar presence. With the aim of achieving the best of both worlds, online retails are opening physical stores to …

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