Trends

The Certainty of a Retainer in Uncertain Times

The certainty of a retainer in uncertain times As the world gradually emerges from the lockdown restrictions, advertisers and agencies are bracing themselves for the uncertainties of a new norm. What is almost for certain is that budgets are unlikely to bounce back soon. Without the same financial resources, advertisers may breathe a sigh of relief at the faux benefit of not being held to a commitment of a retainer. However, the fact remains: That the value of a committed …

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Offline has gone online, is your marketing strategy still in line?

  Offline has gone online, is your marketing strategy still in line? Over the past decade, online channels and social media have increased exponentially in user base and engagement. It is becoming obvious that your customers are moving away from mainstream advertising by taking charge of the buying process and looking up their purchases before they make a decision. Gone are the days when you are the one telling them what’s good and what’s not. Yes, it no longer works …

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Visual Facelift: Reskinning your Visuals

  Visual Facelift: Reskinning your Visuals – Get Refreshed, Re-energised, and Re-discovered! Your brand isn’t just a business. Neither is it just a name. Brands now go far beyond their products, the service they provide or the content that they market – instead, they are a reflection of who consumers wish to associate themselves with. Providing a peace of mind, value-adding and making a difference to consumers are just some of the things that a strong brand can achieve. With that being …

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How to Brief Your Creative Agency

Imagine being told to cook a new dish without the recipe. As you know, a recipe is a roadmap that guides your cooking process, usually leaving room to tweak it according to your taste and preferences. It also tells you what the end-product should not look like. For instance, if the recipe is for chocolate pie, it shouldn’t evolve into a chocolate cupcake. Similarly, the lack of a good creative brief is the recipe for a marketing disaster. Many companies …

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Give Print New Life with FSC Papers

  Give Print New Life with FSC Papers – Get personal again without costing the forest In a world that’s mostly digital, hardcopy publications are becoming less prevalent. The digital experience is different from print, where there is a greater variety of visuals one can utilise in capturing the attention of consumers. Ironically, this does not always translate to a preference toward digital media.   A study looking into the way brains process two ad formats, done by the U.S. Post …

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From Clicks to Bricks – Managing the Retail Transition Effectively

While millennials continue to luxuriate in their bedroom couch to purchase the latest “Colourpop” palette or Adidas “Stan Smith” in a few clicks, the online retail industry has already shifted its mark. Even though dominating the digital world, retail giants like Alibaba, remained hungry for more sales opportunities and embarked on a trend of converging into offline businesses by establishing their brick-and-mortar presence. With the aim of achieving the best of both worlds, online retails are opening physical stores to …

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