initiative Archives

initiative

Designing for a Cause: Supporting Food from the Heart’s Clean Plate Campaign

Clean Plate Campaign Client: Food from the Heart (FFTH) Project: Clean Plate Campaign Year: 2018 JAB’s role: Official Design Partner In 2018, JAB Design supported Food from the Heart’s Clean Plate Campaign, a nationwide initiative encouraging Singaporeans to reduce food waste and appreciate the value of every meal. Launched at Old Airport Road Food Centre, the campaign brought a simple behavioural message into schools, community events and public spaces across Singapore. Read The Straits Times coverage of the campaign. Behaviour …

Brand Audit: Essential Questions

Seeing Your Brand Clearly A brand audit holds up a mirror. It reveals how your brand is really performing —not how you hope it is performing. Against your goals. Against your competitors. And in the minds of your customers. There is no cookie-cutter method. But every strong audit should help you: Identify strengths and weaknesses Reveal gaps and inconsistencies Understand your place in the market Prioritise what matters most Objectivity creates clarity. The closer you are to your brand, …