Guides & Templates

AI vs .AI Files: Why Your Printer Isn’t Asking for Artificial Intelligence

Adobe Illustrator

A recent phone call reminded us that “AI” can mean very different things to different people. The caller thought her printer was asking for artwork generated by Artificial Intelligence. In reality, the printer was simply requesting the original Adobe Illustrator (.ai) file. It gave us a smile—but it also reminded us how easily the two can be confused today. More importantly, it highlights an increasingly common challenge: knowing the difference between AI-generated artwork and artwork that is actually ready for …

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Brand Audit: Essential Questions

  Seeing Your Brand Clearly A brand audit holds up a mirror. It reveals how your brand is really performing —not how you hope it is performing. Against your goals. Against your competitors. And in the minds of your customers. There is no cookie-cutter method. But every strong audit should help you: Identify strengths and weaknesses Reveal gaps and inconsistencies Understand your place in the market Prioritise what matters most At JAB Design, we bring the outsider’s lens — objective, …

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How to Brief Your Creative Agency

Great Creative Begins with a Great Brief Imagine asking a chef to prepare a new dish without a recipe. A recipe provides direction. It outlines the ingredients, the method, the desired outcome — and just as importantly, what the finished dish should not become. A recipe for chocolate pie shouldn’t somehow end up as chocolate cupcakes. Many companies are guilty of not briefing their vendors properly when they embark on a marketing campaign. As they say, the devil is in …

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How to Create an Eye-Catching Infographic

From Data to Decisions Infographics have evolved from “pretty charts” into powerful visual storytelling tools. But effective infographics are not built with bright colours and icons alone. They combine clarity, strategy and creativity to communicate information quickly, accurately and memorably. Here’s how to design infographics that do not just attract attention — they make information stick. Infographic design process visual by JAB Design.   1. Start with One Big Idea An infographic is not a data dump. It is a …

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