Guides & Templates for Clients & Creatives | Work Smarter

RGB vs CMYK: Why Colours Look Different on Screen and in Print

Ideas that challenge. Insights that land

You approve a colour on screen. The artwork goes to print. Then the printed piece arrives — and somehow the colour looks different. This does not necessarily mean something has gone wrong. Screens and printed materials reproduce colour in fundamentally different ways. Understanding the difference between RGB and CMYK helps explain why colours can shift between what you see digitally and what ultimately appears in print. What is RGB? RGB is primarily used for content viewed on screens, including: Websites …

A recent phone call reminded us that “AI” can mean very different things to different people. The caller thought her printer was asking for artwork generated by Artificial Intelligence. In reality, the printer was simply requesting the original Adobe Illustrator (.ai) file. It gave us a smile — but it also reminded us how easily the two can be confused today. More importantly, it highlights an increasingly common challenge: knowing the difference between AI-generated artwork and artwork that is actually …

Seeing your brand clearly A brand audit holds up a mirror. It reveals how your brand is really performing — not how you hope it is performing. Against your goals. Against your competitors. And in the minds of your customers. There is no cookie-cutter method. But every strong audit should help you: Identify strengths and weaknesses Reveal gaps and inconsistencies Understand your place in the market Prioritise what matters most At JAB Design, we bring the outsider’s lens — objective, …

Great creative begins with a great brief Imagine asking a chef to prepare a new dish without a recipe. A recipe provides direction. It outlines the ingredients, the method, the desired outcome — and, just as importantly, what the finished dish should not become. A recipe for chocolate pie shouldn’t somehow end up as chocolate cupcakes. Many organisations do not brief their creative partners thoroughly enough before embarking on a marketing or communications project. The problem is often simple: important …

Events Are More Than Booths A successful event is no longer measured by footfall alone. It is measured by the conversations you create, the relationships you build, and the business opportunities you generate. Avoid these seven common mistakes, and your next event can deliver far more than visibility alone. Vanity Trove launch campaign digital visuals and event collaterals by JAB Design. 1. Neglecting Pre-Event Momentum Your event does not begin when the doors open. Without anticipation, invitations and pre-event engagement, …

From data to decisions Infographics have evolved from “pretty charts” into powerful visual storytelling tools. But effective infographics are not built with bright colours and icons alone. They combine clarity, strategy, and creativity to communicate information quickly, accurately, and memorably. Here’s how to design infographics that do not just attract attention — they make information stick. Infographic design process visual by JAB Design. 1. Start with one big idea An infographic is not a data dump. It is a visual …

Guides & Templates

RGB vs CMYK: Why Colours Look Different on Screen and in Print

AI vs .AI Files: Why Your Printer Isn’t Asking for Artificial Intelligence

Brand Audit: Essential Questions

How to Brief Your Creative Agency

7 Event & Exhibition Marketing Mistakes to Avoid

How to Create an Eye-Catching Infographic