About the Event
Client: FFTH (Food from the Heart)
Project: First in-person Charity Golf Tournament since the COVID-19 pandemic
Year: 2021
JAB Design was the Charity Golf Tournament’s Official Design Partner.
For years, Corporate Social Responsibility (CSR) was treated as a checkbox exercise — a donation here, a tree-planting activity there, a page in the annual report. But the world has shifted.
Today, CSR isn’t just about compliance. It’s about credibility. Customers, employees, and investors are asking harder questions:
- Do you walk the talk on sustainability?
- Do your values show up in how you treat people, not just in polished campaigns?
- Is your brand contributing to a better future — or just saying it does?
Teeing up generosity in style! JAB Design was the tournament’s Official Design Partner.
Beyond Compliance, Into Brand Equity
CSR done right isn’t an expense. It’s an investment in brand equity.
For customers → It builds trust. People want to buy from brands that reflect their values.
- For employees → It builds pride. People want to work where their contributions matter.
- For investors → It builds confidence. Transparent ESG practices influence capital and partnerships.
In other words, CSR becomes more than social good — it becomes brand good.
The New CSR Lens: ESG + Storytelling
2025 CSR is inseparable from ESG (Environmental, Social, Governance). But numbers alone won’t move hearts. Storytelling is what makes impact real.
Brands that thrive will:
- Anchor CSR in strategy — not as a side project, but as part of how the business operates.
- Measure meaningfully — clear, credible metrics that prove progress.
- Tell human stories — bringing data to life through narratives, visuals, and experiences.
Fore the love of giving! JAB Design was the tournament’s Official Design Partner.
How JAB Helps
At JAB, we don’t see CSR as a report — we see it as a brand platform.
We help companies:
- Translate CSR/ESG efforts into brand stories that resonate.
- Design campaigns, reports, and touchpoints that show impact clearly and credibly.
- Build consistency between what you do inside (culture, employees, partners) and how you show up outside (customers, communities, investors).
Because when CSR connects to brand, it’s no longer a cost centre. It’s a driver of reputation, loyalty, and long-term growth.
Customer Success Story
Succeeded to raise a total of $192,900!
Corporates who have stepped forward include official media partner The Peak, official design partner JAB Design and official photographer Firefly Photography.
A heartfelt note of appreciation from Food from the Heart’s CEO Ms Sim Bee Hia, acknowledging JAB Design’s support for their 2021 Charity Golf Tournament — the organisation’s first in-person fundraising event since the pandemic.
Where purpose meets play! JAB Design was the tournament’s Official Design Partner.
From greens to giving. In 2021, Food from the Heart (FFTH) held its first in-person Charity Golf Tournament since the COVID-19 pandemic on November 12 at the Singapore Island Country Club (SICC). JAB Design was honoured to be the tournament’s Official Design Partner.
Final Word
CSR in 2025 isn’t about looking good. It’s about doing good, and letting your brand show it — clearly, consistently, and creatively.
Making a Greater Impact Together
Inspired to make a greater impact together? Let’s talk. Reach us here or drop us an email at info@jab.sg — we’d love to explore meaningful ways to collaborate.
Find out more about what we do
We have on hand creative professionals to help you navigate fully in:
- Identity & Branding (Brand Strategy, Identity Systems & Logo Design)
- Graphic, Interactive & Environmental Design
- Copywriting, Editorial & Publishing
- Campaign Development & Management
Need help? Drop us an email at info@jab.sg, or connect with us via our contact form.
