Identity & Branding

Corporate Identity & Branding From Singapore

Businesses try to differentiate themselves from one another by developing branding and identity strategies. Brand and identity work is important in conveying the principles, ideas and standards of the organisation.

We work closely with clients to understand how a fresh approach to their brand and identity can help their business stay on message. The ultimate goal is to effectively convey your company’s distinctive spirit to the consumer.

Today, when you think of branding, your automatic correlation is usually in terms of online presence and generating traffic, but you tend to forget that there are indeed branding elements that exist outside the virtual world.  These visual elements range from name cards, letterheads, envelopes, email livery, pull-up banners etc to things such as Microsoft PowerPoint presentation slides and/or the development of your corporate templates or Logo Style Guides. When you are able to synchronise your online efforts to such offline components, it is almost certain to be a recipe for success.



Identifying what’s unique about your company

A brand has both tangible and intangible attributes. Our team seeks to understand these attributes of your brand, and work with you to create value and make your brand stand out from the crowd.

Each brand should have a unique identity. It is our business to create and develop emotional associations for your brand, so that it owns a place in the minds of your consumer or customer.

What’s more, the right branding can succinctly convey your business’ values and philosophy, helping you to capture like-minded people and turn them into evangelists for your company and your products and services.




From little adjustments to comprehensive transformations

Sometimes a tweaking of your brand identity and strategy is required. Often a paradigm shift is needed to clearly identify what your brand stands for and to give it a unique personality and positioning.

Your brand is your most valuable asset. More crucial to the continued operation of your business than any real estate or personnel, the reputation of your company is the only thing that persists across regions and between owners.

Invest in a relationship with us so you can strengthen your relationship with your consumer or customer. From graphic design to Corporate Identity (CI) and branding, our services help you increase your relevance to your customers.

Contact our Singapore office today on +65 6396 8830, or drop us an email at and we’ll get back to you within 12 hours.


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