EDGE Grant Singapore & BizSG | What Businesses Need to Know

EDGE Grant Singapore & BizSG: What Businesses Need to Know

Enterprise Singapore introduces the new EDGE Grant and BizSG framework.

What is the EDGE Grant?

EDGE is Enterprise Singapore’s unified business grant framework for Singapore companies undertaking projects to upgrade capabilities, improve efficiency, and expand overseas. It replaces three familiar Enterprise Singapore grant schemes:

Enterprise Development Grant (EDG) — previously supporting business upgrading, transformation, innovation, and growth projects
Productivity Solutions Grant (PSG) — previously supporting productivity-related technology and equipment adoption
Market Readiness Assistance (MRA) Grant — previously supporting overseas market development and expansion activities

Instead of navigating these as three separate grants, businesses can now explore eligible support through the EDGE framework. Enterprise Singapore states that EDGE provides support across eight business areas and a wide range of supportable activities, including automation and digitalisation, business strategy, financial management, innovation, internationalisation, standards, and sustainability. Support levels differ by activity.

SMEs may receive support of up to 70% for eligible activities
Non-SMEs may receive support of up to 50% for eligible activities
Businesses may access up to S$100,000 in total grant support per year across EDGE activities
The annual grant-support cap refreshes on 1 April each year
Support is generally disbursed on a reimbursement basis after the activity is completed and full payment has been made

Businesses should always refer to the prevailing Enterprise Singapore requirements for the specific activity they intend to undertake.

What is BizSG?

BizSG is a whole-of-government initiative designed to make it easier for businesses to access government information, services, and support. The BizSG portal went live on 30 September 2026. Rather than requiring businesses to begin by deciding which grant or government scheme they should use, BizSG is designed around a more practical starting point:

What does the business want to achieve?

Businesses can describe their needs and plans, after which BizSG can surface relevant government programmes and grants based on their circumstances. This includes a grant recommender that considers factors such as the company’s profile and business plans. BizSG therefore changes the way businesses can begin the grant discovery process. It does not change the need for the underlying project itself to be commercially sound, properly scoped, and appropriate for the organisation.

BizSG and JAB play different roles

The introduction of BizSG makes this distinction clearer. BizSG helps businesses identify government support that may be relevant. JAB helps businesses define and undertake appropriate branding, design, and communications projects. JAB does not determine grant eligibility and cannot guarantee grant approval. Our role is to help organisations clarify the business challenge, define the strategic direction, and translate that strategy into appropriate creative and implementation work.

EDGE changes the grant framework — not the need for strategy

A simpler grant structure does not eliminate the need for businesses to define:

The problem or opportunity being addressed
The commercial reason for acting
The outcomes the project should achieve
The audiences and stakeholders involved
The capabilities that need to be strengthened
The resources required
The organisation’s role in implementation
How success will be measured

These questions matter whether a project is supported by EDGE or funded independently. A grant can reduce part of the eligible financial cost. It cannot determine whether the underlying initiative is strategically necessary, properly scoped, or commercially sound.

A simpler grant framework does not replace strategic thinking.

What does EDGE cover for branding projects?

EDGE includes International Branding as a supportable activity under Internationalisation. According to Enterprise Singapore, International Branding supports branding initiatives intended to facilitate expansion into overseas markets. Areas of support include:

Brand research and analysis
Development of brand strategy
Development or refresh of brand identity

Support may be available for up to 70% of eligible costs for SMEs and 50% for non-SMEs, subject to prevailing eligibility requirements, qualifying costs, and Enterprise Singapore’s assessment. Not every branding, design, or marketing activity is therefore automatically supportable under EDGE. Enterprise Singapore identifies various non-supported costs under International Branding, including activities aimed at generating domestic business opportunities and operational expenditure such as collateral production, website development, social media management, implementation of the brand development roadmap, and marketing plans or campaigns. Businesses considering EDGE support for an international branding initiative should refer directly to Enterprise Singapore and BizSG for the prevailing eligibility requirements, supported costs, application requirements, and required vendor credentials.

Grant support should follow the business objective — not define it.

Strategy before deliverables

Branding and marketing projects should begin with a business objective rather than a shopping list of creative deliverables. For example, an organisation may need to address questions such as:

Why is the existing brand or marketing approach limiting growth?
Has the organisation entered a new market or changed its business model?
Are customers unclear about what the organisation stands for?
Does the current positioning still reflect the business?
Are different stakeholder groups receiving inconsistent messages?
Does the organisation need stronger brand, marketing, or communications capabilities?
What measurable outcome should improve after the project?

Only after those questions are understood should the organisation determine what strategy, creative work, systems, or implementation are required. Businesses sometimes begin with a list of items they hope to obtain:

A new logo
A corporate video
Marketing collateral
A campaign
Social media content
Other creative materials

These may eventually become relevant outputs. But they do not by themselves define a strategic business project. A properly framed project begins by examining the business challenge. Creative deliverables should follow from diagnosis and strategy — not be used as substitutes for them.

The deliverables should support the business objective. They should not become the objective.

What happened to EDG, PSG, and MRA?

EDG, PSG, and MRA ceased on 29 September 2026. From 30 September 2026, businesses seeking new grant support apply under the EDGE framework. Businesses with ongoing EDG, PSG, or MRA submissions or approved projects do not need to restart their applications under EDGE. According to Enterprise Singapore, existing submissions and projects will continue to be processed, and claims may still be submitted upon project completion.

How businesses can prepare for an EDGE application

Businesses considering an EDGE-supported project can begin by establishing whether there is a genuine business need and defining the intended outcomes. Useful preparation may include:

Defining the problem or opportunity clearly
Reviewing existing customer, market, and business information
Aligning senior management and key stakeholders
Identifying outdated assumptions
Establishing measurable business objectives
Determining the capabilities required for future growth
Identifying internal resources needed for implementation
Considering how the project will be governed and evaluated

Businesses should also review the requirements for the specific EDGE activity before commencing work or making payments or deposits to a supplier, vendor, or third party. This preparation remains valuable even if the organisation ultimately decides not to seek grant support.

Do businesses still need a consultant?

Not every project requires an external consultant. The need for one depends on the nature and complexity of the business challenge. A suitably qualified consultant may be useful where the organisation requires:

Independent diagnosis
Structured research and analysis
Management and stakeholder alignment
Market or customer insight
Strategic recommendations
An implementation roadmap
Specialist capabilities not available internally

Consultants should not be selected merely because they promise grant approval.

No consultant can guarantee that an EDGE application will be approved.

How JAB Design approaches strategy-led projects

JAB Design approaches branding and marketing transformation as a business exercise before treating it as a creative assignment. Led by an SBACC-certified Practising Management Consultant (PMC), our process may include:

Problem framing and diagnosis
Management and stakeholder discussions
Brand, market, and communications review
Audience and customer understanding
Strategic positioning
Recommendations and implementation planning
Creative development aligned with the approved strategy

Our role is not to maximise the amount of grant funding a business might obtain. It is to help determine what the organisation genuinely needs, whether the proposed project is strategically defensible, and how the resulting work can create lasting business value. Learn more about the JAB Framework and how we move from business clarity to strategic and creative action.

Common questions about EDGE

When did EDGE start?

EDGE commenced on 30 September 2026.

When did EDG, PSG, and MRA end?

The three schemes ceased on 29 September 2026.

What happens to existing EDG, PSG, or MRA projects?

Existing submissions and approved projects continue to be processed under their existing arrangements. Claims may still be submitted upon project completion.

Is EDGE only for SMEs?

No. Enterprise Singapore states that EDGE is available to eligible Singapore businesses including non-SMEs, although applicable requirements and support levels differ by activity.

How much support can a business receive?

Enterprise Singapore states that eligible SMEs may receive support of up to 70%, while eligible non-SMEs may receive support of up to 50%, depending on the activity. The total annual EDGE grant-support cap is S$100,000 across activities and refreshes on 1 April each year.

Does EDGE pay businesses upfront?

Generally, no. Enterprise Singapore states that EDGE support is disbursed on a reimbursement basis. Claims can be submitted after the supported activity is completed and full payment has been made.

Does EDGE support branding projects?

EDGE includes International Branding as a supportable activity for branding initiatives that facilitate expansion into overseas markets. Areas of support include brand research and analysis, development of brand strategy, and development or refresh of brand identity. Eligibility, supported costs, vendor requirements, project conditions, and approval remain subject to Enterprise Singapore’s prevailing requirements.

Does BizSG determine whether my business is eligible?

BizSG helps businesses identify relevant government support based on their company profile, plans, and stated needs. Final eligibility and approval remain subject to the applicable programme requirements and assessment by the relevant government agency.

Can JAB check whether my business qualifies for EDGE?

Grant eligibility should be checked through BizSG and the relevant Enterprise Singapore information. JAB can help businesses define, scope, and undertake appropriate branding, design, and communications projects where our expertise is relevant.

Can a consultant guarantee EDGE approval?

No. Grant decisions remain subject to the relevant authority’s assessment, prevailing eligibility requirements, and applicable conditions.

The JAB perspective

EDGE and BizSG make government support easier for businesses to navigate. That is useful. But they do not change the first question every organisation should answer:

What does our business need to achieve?

Only after that question has been properly examined should the organisation decide:

What kind of project is required
Whether external expertise is needed
Which deliverables are appropriate
How implementation should be governed
Whether government support is relevant

Government grant schemes evolve. Sound business decisions should not depend on grant labels.

Official EDGE & BizSG resources

Businesses should refer directly to current official information before making project, grant, or financial commitments.

Information on this page was reviewed in October 2026 and is provided as a general guide. It does not constitute grant, legal, financial, or approval advice. Prevailing requirements and decisions issued by Enterprise Singapore or other relevant government agencies take precedence.

What comes first?

EDGE and BizSG have changed the way businesses can discover and access government support. They do not reverse the proper order of decision-making. Begin with the organisation’s needs. Define the intended outcomes. Establish the right project. Then determine whether the available support framework is relevant.

The right grant follows the right business objective — not the other way around.

Considering a strategy-led branding, design, or marketing transformation project? Email us at info@jab.sg, or connect with us through our contact page.