Artwork Preparation

RGB vs CMYK: Why Colours Look Different on Screen and in Print

Ideas that challenge. Insights that land

You approve a colour on screen. The artwork goes to print. Then the printed piece arrives — and somehow the colour looks different. This does not necessarily mean something has gone wrong. Screens and printed materials reproduce colour in fundamentally different ways. Understanding the difference between RGB and CMYK helps explain why colours can shift between what you see digitally and what ultimately appears in print. What is RGB? RGB is primarily used for content viewed on screens, including: Websites …

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AI vs .AI Files: Why Your Printer Isn’t Asking for Artificial Intelligence

Adobe Illustrator AI logo

A recent phone call reminded us that “AI” can mean very different things to different people. The caller thought her printer was asking for artwork generated by Artificial Intelligence. In reality, the printer was simply requesting the original Adobe Illustrator (.ai) file. It gave us a smile — but it also reminded us how easily the two can be confused today. More importantly, it highlights an increasingly common challenge: knowing the difference between AI-generated artwork and artwork that is actually …

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