Kallang is more than a location
Kallang is familiar to many of us today because of the Sports Hub, Bendemeer MRT, Kallang Junction, and the surrounding industrial and creative spaces.
But long before today’s roads, buildings, and train lines, the area around Kallang Basin looked very different. It was shaped by water, reclamation, kampongs, trade routes, and Singapore’s constant reinvention.
Here are three things you may not know about Kallang.
1. Kallang Basin was once much larger
Before land reclamation changed the area, Kallang Basin extended much further than many people realise.
Parts of today’s Singapore Sports Hub, former Kallang Airport area, Tanjong Rhu, Kallang Bahru, and the area south of Nicoll Highway were once connected to a much larger water body.
Places carry memory.
Even when the landscape changes, the story remains.
2. Bendemeer was once near the edge of the basin
At its greatest extent, Kallang Basin once reached as far north as today’s Bendemeer Road.
That makes the area around Bendemeer more than just a familiar neighbourhood stop. It sits close to a historic landscape shaped by water, settlement, and urban renewal.
3. JAB Design’s own Kallang story
Our connection with Kallang goes back many years. Before becoming an independent agency, JAB Design operated as a specialist firm of Splash Productions at nearby 21 Cavan Road.
Following our spin-off from Splash Productions, JAB Design struck out on its own at a studio near Kallang MRT Station. The National Stadium became part of our everyday view as a new chapter for JAB took shape.
Then came COVID-19, changing how we worked and what we came to need from a workplace. That shift eventually led us to Vanguard Campus at 1 Kallang Junction, not far from 21 Cavan Road, where JAB’s journey first began.
Sometimes, the journey comes full circle.
We’re back in the neighbourhood we’ve proudly called home for years.
Today, JAB Design is based on Level 6 of Vanguard Campus at 1 Kallang Junction, Singapore 339263.
That connection to Kallang has shaped how we see the work around us — and how we think about design.
Design with a sense of place
Good design does not exist in a vacuum. It is shaped by context, memory, movement, and the people who interact with it.
From stories of the past to ideas for the future, we help brands communicate with clarity, purpose, and impact.
Let’s shape your next creative move from the right starting point.
More About What We Do
Our creative expertise spans four core disciplines:
Need help? Tell us about your project — email us or use our contact form.
