Print Design

RGB vs CMYK: Why Colours Look Different on Screen and in Print

RGB vs CMYK: Why Colours Look Different on Screen and in Print You approve a colour on screen. The artwork goes to print. Then the printed piece arrives — and somehow the colour looks different. This does not necessarily mean something has gone wrong. Screens and printed materials reproduce colour in fundamentally different ways. Understanding the difference between RGB and CMYK helps explain why colours can shift between what you see digitally and what ultimately appears in print. What Is …

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