Many people believe great design begins with creativity. It does not. Long before the first sketch, the first colour palette or the first design file, someone needs to ask a better question. Not: “Can you design us a logo?” But: “Why does our business need one?” That single question can change the entire direction of a project. Most Design Requests Are Solution Requests Businesses often approach a creative agency with a clear idea of what they want: A logo A …
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