AI-generated visuals, ready-made website templates, and increasingly accessible design tools have made professional-looking content easier to produce than ever. But when different businesses begin to look remarkably similar, what happens to brand distinctiveness? The rise of visual sameness Scroll through social media, browse promotional posters, look at corporate brochures, or visit a few business websites. Notice anything familiar? The same visual styles. Similar layouts. Predictable typography. Familiar imagery. Identical-looking design treatments dressed up in different brand colours. Many are attractive. …
Read moreWhen Everything Looks Alike, How Do You Stand Out?
