“It looked right on screen. So why does it look different in print?” This does not necessarily mean something has gone wrong. Screens and printed materials reproduce colour in fundamentally different ways. Understanding the difference between RGB and CMYK helps explain why colours can shift between what you see digitally and what ultimately appears in print. What is RGB? RGB is primarily used for content viewed on screens, including: Websites Social media graphics Digital advertisements Presentations Videos Email graphics Other …
Read moreRGB vs CMYK: Why Colours Look Different on Screen and in Print
