A brand is more than a logo, colour palette or tagline. The strongest brands have a recognisable personality — a consistent way of thinking, speaking, looking and behaving that helps people understand who they are. Think about brands you know well. Some feel confident and authoritative. Others are warm and approachable. Some are energetic and irreverent; others are quiet, precise and dependable. That impression does not come from a logo alone. It comes from the accumulated experience of the brand: …
Read moreWhat Is Brand Strategy vs Logo Design?
Many businesses start with the same request: “I need a logo.” Fair enough. It’s the most visible part of a brand. But here’s the catch — jumping straight into logo design without brand strategy is like choosing a suit before knowing the occasion. What Is Brand Strategy? Brand strategy is the thinking layer behind your brand. It defines what you stand for, who you are for, and how you compete. It answers questions like: What position do we occupy in …
Read more
