Identity & Branding

Corporate Identity & Branding From Singapore

Businesses try to differentiate themselves from one another by developing branding and identity strategies. Brand and identity work is important in conveying the principles, ideas and standards of the organisation.

We work closely with clients to understand how a fresh approach to their brand and identity can help their business stay on message. The ultimate goal is to effectively convey your company’s distinctive spirit to the consumer.

Today, when you think of branding, your automatic correlation is usually in terms of online presence and generating traffic, but you tend to forget that there are indeed branding elements that exist outside the virtual world. These visual elements range from name cards, letterheads, envelopes, email livery, pull-up banners etc to things such as Microsoft PowerPoint presentation slides and/or the development of your corporate templates or Logo Style Guides. When you are able to synchronise your online efforts to such offline components, it is almost certain to be a recipe for success.

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Identifying what’s unique about your company

A brand has both tangible and intangible attributes. Our team seeks to understand these attributes of your brand, and work with you to create value and make your brand stand out from the crowd.

Each brand should have a unique identity. It is our business to create and develop emotional associations for your brand, so that it owns a place in the minds of your consumer or customer.

What’s more, the right branding can succinctly convey your business’ values and philosophy, helping you to capture like-minded people and turn them into evangelists for your company and your products and services.

Fight Zone Opens Inaugural Performance Centre at Suntec City
Picture Credit: ACN Newswire

More, at Fight Zone SG‘s Facebook and YouTube

From little adjustments to comprehensive transformations

Sometimes a tweaking of your brand identity and strategy is required. Often a paradigm shift is needed to clearly identify what your brand stands for and to give it a unique personality and positioning.

Your brand is your most valuable asset. More crucial to the continued operation of your business than any real estate or personnel, the reputation of your company is the only thing that persists across regions and between owners.

Invest in a relationship with us so you can strengthen your relationship with your consumer or customer. From graphic design to Corporate Identity (CI) and branding, our services help you increase your relevance to your customers.

Contact our Singapore office today on +65 6994 1381 or drop us an email at info@jab.sg and we’ll get back to you within 12 hours.

Brand Audit (Research)

The first step in successful branding is conducting research or a brand audit to understand your business on a deeper level. The purpose is to ascertain how your business performs in the eyes of your target audience, in turn helping you to develop your strategy, discover the strengths and weakness of your business and match the expectations of consumers. It should cover internal and external branding, as well as the consumer experience. Keep in mind that a brand audit is a continuous exercise and is best conducted regularly so as to keep your brand fresh.

Brand Touchpoints (Interaction)

When you usually think of branding, your automatic correlation is usually in terms of online presence and generating traffic, but you tend to forget that there are indeed branding elements that exist outside the virtual world. These elements range from name cards, letterheads, envelopes and pull-up banners to things such as Power Point slides presentation and/or the development of templates – otherwise known as brand touchpoints. These are where customers interact with your brand, product, service, etc., and can enhance your brand’s experience. When you are able to synchronise your online efforts to such offline components, it is almost certain to be a recipe for success.

Brand Positioning (Niche)

A brand becomes stronger when you narrow the focus. Brand positioning, also known as brand strategy, is to identify and “own” a marketing niche for a business using various strategies, the goal being to own a word in your consumer’s mind that allows them to associate something specific and desirable with your brand. The steps to creating a positioning strategy include identifying your competitors and determining your business’ unique selling point. From this, you will have the ability to craft a positioning statement, and eventually a slogan or a tagline to establish the position you wish to own.

Corporate Identity (CI)

This is where the creative design process begins. A cohesive visual language for your brand through a support system of colour, imagery, typography and composition makes your brand unified and distinguishable. This visual language needs to be able to be applied to everything from your website to your packaging. Creating a brand style guide is similar to creating a rulebook that explains how your brand presents itself to the world through its logo, typeface, photography etc. Having a design system is also crucial, for a great corporate identity is a system of elements working together to provide unity, consistency, and flexibility. It is important to make the experience of your brand an enjoyable one by providing a cohesive and consistent presentation.

Brand Awareness (Personification)

Brand awareness represents how familiar your target audience is with your brand and how recognizable it is. Brands with high brand awareness are generally referred to as “trendy”, “buzzworthy”, or simply “popular.” This is especially valuable in the early stages of your business when marketing your company and products. It helps to foster trust, create association and and build brand equity in consumers. Strong brand awareness consists of your brand being a person instead of a company through socialising, storytelling, and making sharing easy. All in all, brand awareness is a powerful tool as long as you know how to establish and build it – you’ll find yourself with a loyal audience that recognises your brand, never fails to choose your products and recommends their friends and family to do the same.

Brand Management (Strategy)

As your business scales, grows, changes, and succeeds, your brand must follow suit. This is called brand management. It is the process of managing your brand reputation to build awareness, equity and loyalty. Strategic brand management can help enhance your brand and improve your brand’s relationship with consumers. Managing your brands assets is also essential. By putting in place strict guidelines for how your brand is presented to the public, it ensures that your brand is marketed appropriately, and leaves no room for confusion in consumers. Developing brand guidelines curates a more organised future for your assets.

What’s Next…

Successful branding takes a lot of work and collaboration. If you’re feeling overwhelmed, we’d love to chat with you and help you through this.