Identity Archives

The Future of Branding: Merging Digital and Physical Experiences

As we navigate the evolving landscape of branding, one thing is clear: the lines between digital and physical experiences are blurring. Companies like JAB Design are at the forefront of this transformation, emphasizing the need for cohesive brand experiences that resonate in both realms. In today’s hyper-connected world, consumers crave authenticity and engagement. Merging digital and physical interactions allows brands to create more immersive experiences. For instance, incorporating augmented reality (AR) into retail spaces not only enhances product displays but …

Golden arches. “The happiest place on earth”. An apple with a piece bitten off. What do these well-known icons have in common? Well, these visual symbols are part of the brand identities of McDonald’s, Disneyland, and Apple. One of the most valuable assets in a company, a brand is defined by the name, term, sign, symbol, design or a combination of these which identifies and differentiates a product, service, or company from its competitors. A brand possesses both tangible and …

Design is a vital part of our everyday lives. It is found everywhere we look. The food which we eat, the clothes which we wear, the smartphones which we use, and the vehicles which we drive – each and every one of these products went through years and years of painstaking and immaculate design. In the world of publishing and advertising design, graphic design brings order and meaning to otherwise random combinations of text and photos. Advertisements, books, newspapers and …

Identity

The Future of Branding: Merging Digital and Physical Experiences

How to Develop a Strong Brand Identity

What is Good Design and Why is it Important