Brand Archives

The Future of Branding: Merging Digital and Physical Experiences

As we navigate the evolving landscape of branding, one thing is clear: the lines between digital and physical experiences are blurring. Companies like JAB Design are at the forefront of this transformation, emphasizing the need for cohesive brand experiences that resonate in both realms. In today’s hyper-connected world, consumers crave authenticity and engagement. Merging digital and physical interactions allows brands to create more immersive experiences. For instance, incorporating augmented reality (AR) into retail spaces not only enhances product displays but …

Visual Facelift: Reskinning your Visuals – Get Refreshed, Re-energised, and Re-discovered! Your brand isn’t just a business. Neither is it just a name. Brands now go far beyond their products, the service they provide or the content that they market – instead, they are a reflection of who consumers wish to associate themselves with. Providing a peace of mind, value-adding and making a difference to consumers are just some of the things that a strong brand can achieve. With that being …

Golden arches. “The happiest place on earth”. An apple with a piece bitten off. What do these well-known icons have in common? Well, these visual symbols are part of the brand identities of McDonald’s, Disneyland, and Apple. One of the most valuable assets in a company, a brand is defined by the name, term, sign, symbol, design or a combination of these which identifies and differentiates a product, service, or company from its competitors. A brand possesses both tangible and …

Brand

The Future of Branding: Merging Digital and Physical Experiences

Visual Facelift: Reskinning your Visuals

How to Develop a Strong Brand Identity