The certainty of a retainer in uncertain times As the world gradually emerges from the lockdown restrictions, advertisers and agencies are bracing themselves for the uncertainties of a new norm. What is almost for certain is that budgets are unlikely to bounce back soon. Without the same financial resources, advertisers may breathe a sigh of relief at the faux benefit of not being held to a commitment of a retainer. However, the fact remains: That the value of a committed …
Read moreHow to Develop a Strong Brand Identity
Golden arches. “The happiest place on earth”. An apple with a piece bitten off. What do these well-known icons have in common? Well, these visual symbols are part of the brand identities of McDonald’s, Disneyland, and Apple. One of the most valuable assets in a company, a brand is defined by the name, term, sign, symbol, design or a combination of these which identifies and differentiates a product, service, or company from its competitors. A brand possesses both tangible and …
Read moreSPD VIRTUAL RUN 2017
SPD BREAKING BARRIERS VIRTUAL RUN 2017 About the Run (JAB Design was the Run’s Official Design Agency) In conjunction with the International Day of Persons with Disabilities on 3 Dec 2017, SPD will be organising the inaugural SPD Breaking Barriers Virtual Run to allow members of the public to show their support for persons with disabilities (PWDs), run for a good cause and raise fund for PWDs. It also serves as an opportunity for both persons without disabilities and persons with …
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