Case Study – by JAB Design

 

CLIENT – NTUitive / NTU Overseas Entrepreneurship Programme (OEP)

Client was planning to revamp their marketing collaterals for their Overseas Entrepreneurship Programme #OEP

The current look and feel does not appeal to their target audience (i.e. the students at Nanyang Technological University). Thus they needed us to do a Refresh of their existing collaterals, to propose and present them a comprehensive set of design, which would then be applied across various platforms i.e. print, online digital media, outdoor media etc.

 

 

INTRODUCTION

  • Overseas internship programme
  • Taking on start-up internships, international immersion and entrepreneurship experience

 

TARGET AUDIENCE

  • Undergraduate university students and start-up companies

 

OBJECTIVES

  • Creative concept
  • Key visual to refresh the brand

 

 

 

 

PROBLEMS IDENTIFIED

  • No visual and branding identity
  • Artwork is generic and plain
  • Not enticing, and boring to look at
  • Large chunks of text
  • No focus, and layouts are messy
  • Old artwork does not appeal to their target audience

 

SHORTLISTED TAGLINES

  • Be Bold. Unleash the entrepreneur in you.
  • Be Different. Experience the challenges of an early stage startup.
  • Be Adventurous. Immerse yourself in startup culture.

 

 

 

 

 

PROBLEMS IDENTIFIED

  • Outfits are not suitable
  • Poses of the models are not ideal
  • Photo resolution is low
  • Angles of the given photos are not consistent

 

 

 

 

 

 

MESSAGING IN KEY VISUAL (KV)

  • Convey the potential opportunities and experiences
  • Global exposure
  • Students’ ambitions to soar
  • Achieving goals

 

 

 

 


 

 

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